| |
| |
|
Auctions Main Page |
|
|
|
How To Sell On Ebay: The Money Is In The Back-End
Many people who sell on Ebay completely neglect the follow-up process. They post an auction. Someone wins. They send an automated message to the winner. They ship the item. End of story. End of buyer-seller relationship. . . .end of customer's total worth to the business --and this is why so many people who sell on Ebay fail or make negligible profits: they have no idea that the real money is actually in back-end and follow-up sales. In this article, I am going to go over one of the tools you can use to make follow-up sales on Ebay: autoresponders. Autoresponders will allow you to automate the follow-up and upselling process. You can subscribe to an autoresponding service through a number of different companies. Most will give you a free trial that limits your abilities, but lasts indefinitely. Getresponse (getresponse.com) is one of these companies. It has a user-friendly control panel, excellent customer service, and offers a free trial version that will give you access to everything you need for early upselling and follow-up. You can use your autoresponder a number of different ways to make follow-up sales, but you must start by collecting names to load into your autoresponder. You can do this by asking customers (after you've made a sale) if they would like to join your mailing list and receive special offers, discounts, and the chance to buy items before they go on auction. Load the names and email addresses of the people who respond positively into your autoresponder. Getresponse will send them a confirmation message. The rest is up to you. Come up with special offers, discounts, and contests and send them out via broadcast to your subscribers on a regular basis, but not too often. Your customers have already a) purchased from you and b) agreed to receive special offers. From here, it shouldn't be too hard to get follow-up sales. They are already hooked--just give them a good offer. For instance, you could send out special offers for complementary products at certain intervals. You could target people who purchased digital cameras and offer them sticks of memory at a discounted price, but only if they buy within a certain amount of days after the close of the auction. You could do the same thing with camera bags--and also set a specific date. If you sell jewelry, you could offer customers a matching set of earrings for a necklace at a discount. Or cleaning tools. Or a jewelry box. There are a number of different ways in which you can structure your Ebay post-sales follow-up with your autoresponder. There are only two real rules you should follow: 1) Do not, under any circumstances, add people to your list who did not specifically ask to be added to it. It is illegal and unethical, and it could land you in jail; and 2) Make sure you are targeting the right people with the right follow-up pitch. If you're trying to sell discount plastic dinosaurs to someone who just bought a case of motor oil, you probably wont get the response you want. . . .other than that, it is completely up to you. Come up with some creative ideas; put them to work; and you can easily double or triple the lifetime worth of each customer who shops at your Ebay store. http://www.workathomerightnow.net/ebay.html - Written by Isaiah Hull, author of "How to Profit on Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!
MORE RESOURCES:
Auctions - Google News |
|
|
|
RELATED ARTICLES
Online Auctions Business Online auction sites are a great way to find a bargain on almost anything and an excellent way of getting the best price for selling something of your own. Online auctions are different from their real-world counterparts. Used Cars For Sale On EBay There are thousands of used cars for sale on eBay every single day. In fact, eBay Motors is the most profitable sales division on eBay and naturally there are many entrepreneurs who are interested in jumping into this market. The Effects of eBay on American Merchandising With one brilliantly simple idea, eBay was born just a few short years ago.From its humble beginnings in the Collectibles business, it went on to achieve the lofty heights it enjoys today. eBay is the Greatest Opportunity YOU Have to Create a Career Online eBay's being spoken about everywhere these days. At work, school, down the pub. EBay Feedback, 5 Key Things All EBayers Should Know eBay's user feedback system is one of the site's most important components. Without the conscientious comments recorded by both buyers and sellers, there would be no way for anyone to build up a trustworthy reputation in the nearly anonymous realm of cyberspace. Start Your Own Business: Sell Things on eBay The popularity of online auction site eBay has been legendary. With millions of transactions completed daily, it is no surprise why many individuals who do not usually shop online regularly purchase items through eBay. How To Find Tons of Hot Items Selling On EBay ...In Less Than 10 Minutes There are many ways to start a home business online, and few are easier than eBay - the world's largest online auction site. However, there is one critical condition - you have to know what to sell and how to sell it. How To Sell On Ebay: Pricing Strategy Many new Ebay sellers make one of two mistakes: either they overprice items to an unsellable extreme; or they lose money on every transaction by setting low starting prices with no restrictions.In this lesson, I am going to go over which pricing strategies to use and when if you are using a ten-day auction setup. Authentic or Fake? 1. Admit It: Old business models are no longer working. Attract eBay Buyers Like Crazy! As an ebay(TM) seller it happens very often (too often) that listings close without any bids. Did this happen to you? Many sellers are frustrated and quit their eBay(TM) business. Fundraising Ideas Using eBay Have you thought of using the online auction site eBay as your next major fundraiser?I have, and it was a huge success!Like many other businesses the fundraising business has seen an incredible change since the internet. Everyday there are new tools, softwares and websites that are making fundraising not only easier but a lot more fun. Why 95% of All eBay Sellers Fail eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 million visitors per month most eBay sellers are missing a golden opportunity. eBay Auction Bidding Strategies--Overcoming the most Frustrating Situation on eBay The Problem.. How Professional Ebay Auction Templates Can Boost Your Ebay Sales Do you like to sell on eBay ? It's easy and fun, isn't it ? In fact, it's one of the easiest online business you can start almost overnight, without any major investments. That's the best thing about it. 7 Great Reasons Why You Should Start an EBay Business Today EBay is a great part or full time business. An Ebay Business can be used as a way to promote your Online Home Based Business. Auction Image Hosting for Ebay Auctions: Free Single Most Recommended Tip It is a well known fact that the more pictures taken of an item, the better it will sell. Not only will you get more bids, but you will make a superior final profit. Easy Money on Ebay? Ebay was only two years old when I discovered it.A friend I worked with was also starting to sell on Ebay at about the same time, and we exchanged ideas and experiences constantly. Online Auctions: 5 Ways Your Business Can Benefit From Online Auctions Online auctions are now the new gold rush on the internet.It seems as if everyone is talking about online auctions. eBay Consignments: The Giant Opportunity Hiding on eBay (Part I) More and more, people are becoming aware that they have potential cash sitting in their closets, attics, and basements. But not everyone has the time or the know-how to tap into it, so these items remain where they are or are given away. From Ebay Zero to Power-Selling Hero: Don't Be That Random Ebay Guy If I could convey only one concept to someone who was about to start selling on Ebay, it would be this: no one has ever purchased anything on Ebay with this in mind--"I think I'll buy something on Ebay from some random guy and pay more than I would at the store down the street."No one has ever said that.
|
| home | site map |
| © 2006 |
