| |
| |
|
Auctions Main Page |
|
|
|
Target Potential Bidders With Laser Beam Precision!
When a potential bidder (customer) is looking at a specific auction you have listed, you can safely gamble that they are interested in that particular item. Now, if you have several things that are similar to that one item the person is looking at, it would be a good idea to let them know that you have other similiar items listed. Suppose Ms.Bidder is searching around Ebay.com looking for, say, Elvis salt shakers (No, I don't collect Elvis things nor salt shakers.. it's just an example). Now suppose you have listed a load of salt shakers of all types and varieties including several Elvis inspired shakers. Wouldn't it be great to be able to send Ms. Bidder directly to your auctions of Elvis shakers? Yes, she might click on the "View Seller's other items" link under your user ID on the auction page, but that would show Her ALL the auctions listings, not just the Elvis shakers. She doubtless has already used The Bay search to locate your auction in the first place, and is only one click of the back button away from gong back to that page with all those other sellers auctions. The ideal situation would allow Ms. Bidder to click on a link displayed prominently in the auctions that would send her to the rest of the Elvis inspired shakers. That's what the pre-search does. You do a search for Ms. Bidder that will return only your auctions of only the things she was interested in, in this case Elvis inspired shakers. The pre-search technique consists of two parts. The target word, and the link to that target word. The target word is one that you make up. It must be so unique that no ones else will have that word in their auctions description. What works quite well is to incorporate your The Bay user ID and the words describing what it is you are targeting. Put it all together with no spaces to form one word. For example "youruseridelvisshaker" substituting "youruserid" with your own Ebay user ID. Next we have to generate a search for that word. Go to The Bay Advanced Search (the link is just below the search box in the upper right hand corner of nearly every The Bay page). To save time in the future, you might want to add this page to yuor favorites so you can go back to it quickly. Type your target word in the search box, and make certain to check the box for "Search title and description". Now click search. The search should have shown "0 things found for youruseridevlisshaker". If that search returned ANY listings, you need to scrap that target word and come up with another. (You might also want to find out why someone other than you is using your user ID in their auction listings). At the top of your browser screen, you will see a box marked "Address". It should have a LONG strange looking World Wide Web URL. This is the URL of the page we want to send Ms. Bidder to. To do this, we need to make a link to this page. Now, we want to tell Ms. Bidder that we were kind enough to help her locate more of those Elvis inspired shakers She was interested in. Set up the link to say "To see more of our Elvis inspired shakers Click Here" with the click here sending Ms. Bidder to the search URL . The final part of the pre-search is to put our target word into the description. You may want to change the color of the font for your target word to a color very close to the background color of your ad so it's not very visible just to keep not-so-honest sellers from stealing the target word and putting it in thier own auctions. To save time you can set up the link to the pre-search page and the target word all as one block of code / text that you can keep in a text file. It will simply be a matter of copying and pasting the entire block into your ad. When someone is looking at your ad, that means they are interested in whatever it is you are selling. With the pre-search link inserted in your ad, they are just one quick click away from all your listing that target exactly what they are interested in right then, without letting them look at other sellers items. More eye time for the listings = more sales. KL Bohn is a long-time Ebay seller, and co-founder of a successful Ebay business.
MORE RESOURCES:
Auctions - Google News |
|
|
|
RELATED ARTICLES
Selling on Ebay-Get Started in 7 Easy Steps Ebay auctions are definitely the easiest and fastest way to start earning money online. Ebay. USP on eBay If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. 10 Tips to Starting a Financially Successful Ebay Business Startting Right Now Ebay is Perhaps the easiest and fastest way to start a home based online business. Here are 10 Tips to starting a Successful Ebay Business1 - Become an Ebay ShopperBuy a Few things on Ebay. From Ebay Zero to Power-Selling Hero: Using Feedback Effectively When I talk about feedback to new Ebay sellers, I usually compare it to having one note posted on the door of a brick-and-mortar business for every transaction. At almost any business--no matter how bad the service--you would have a lot of positive transactions; and thus a lot of positive notes. Eating and Thriving On-Line The Internet SHOULD be "the place to shop" for low-carb dieters, diabetics, celiacs, and anyone else on a special diet. The posted prices are well below those in retail stores, the variety is greater, you are dealing with firms whose specialty is dealing with your need, and the products for sale are described fully in type that is designed to be read (isn't that a pleasant contrast to the packages you see in your local store. Making Money on eBay is Really Easy If I can do it you can.Let me tell you my story. How To Write a Traffic Pulling eBay Auction Title Selling an item on eBay should be simple but it is surprising how many people make some very silly mistakes.As a buyer this is fantastic, you can pick up some absolute bargains by finding poorly listed items. 5 Sure-Fire Ways to Make More Money on EBay Have you ever dealt with a salesperson or a waiter who gave you unbelievably good service? How about someone who didn't seem to care about you one bit?Which of those people would you go back to the next time you needed to make another purchase or eat another meal?I'm willing to bet you would go back to the business or person who gave you great service. Have you ever considered that this same principle applies to your eBay sales?One of the easiest ways to get more sales on eBay is to make every buyer think "Wow, I've never had such a good experience buying on eBay!"Once someone has bought from you and had a good experience, they're much more likely to buy from you again. Just The Ticket - How To Make Hundreds Per Day As A Ticket Broker On eBay! It should be simple - your favourite team/band/theatre play is just about to perform in a couple of weeks. You've waited months for this, now you're going to log on, book the tickets for yourself and your best buddy and bingo?you'll be at the event of the decade for a night to remember. The Powerful eBay Bidding Strategy That Claims A 99% Success Rate Don't you just love it?You've found that special item on eBay that you've just got to have!No If's Ands or Buts, you've got to win that item.You've checked and double checked the "End Of Auction" time and date and you're at your computer, signed in and raring to go at least 30 minutes before the auction ends. Dont Sell Grandmas Jewelry at a Yard Sale...Get More Money Have some vintage jewelry? There are several ways you can sell collectible or vintage costume jewelry. How much your vintage jewelry is worth depends on several things. Taxing eBay Part Deux When my column on paying income tax on eBay profits ran it brought a wave of emails on whether you were required to report income earned from eBay sales to the IRS sparked a number of additional questions and comments from eBay sellers who were hoping that I could somehow validate that their eBay activities were mere hobbies instead of actual businesses and therefore not susceptible to IRS taxation.Several folks argued that just because their little eBay hobby generated a little cash, that didn't make it a full blown business. Seven Steps to eBay Selling Success More and more people try their luck at selling on eBay everyday. With all of that growing competition it is important that you do everything possible to make sure that you stand out from the crowd. How To Save Franchise Fees and Set Up Your Own Ebay Drop Off Store There has been a flood of publicity generated regarding the "Small Business Opportunity" being offered to would be internet entrepreneurs.The plan is for you to purchase a franchise operation to sell products on consignment via eBay. Photos on my eBay Auctions: How Do I Add Them? On another forum I'm involved with, someone's asked a great question: I want to sell products on eBay, but I want to include photographs with my items. How do I do that? What kind of camera do I need, and what settings should I use? The first step is to buy a digital camera. Your Auction Headline Or Title - The Most Important Part Of Your Auction The words you select to describe your item will have a tremendous impact on the final price it receives or if it receives any bids at all. This is because no matter how great the item is you have up at auction, if you use words that don't lead prospective buyers to it, no one will ever see it. Auction Sales - Keeping Customers You Worked So Hard To Get! If you've studied business concepts you know that finding a customer can be the most expensive part of the sales process. Once you've got a customer why not maximize the money you've already invested in the effort?This time honored business concept certainly falls under the category of going the extra mile for a customer. eBay - Tapping Into The Japanese Collector Market If you owned a skateboard shop in your local mall would you put a big sign in the window saying "No Baggy Pants Allowed"? Of course not. If you did you would be eliminating 50% or more of your most avid potential customers. Losing Sales By Overcharging For Shipping And Handling As a serious seller on eBay you're familiar with their fee circumventing rules. If not, visit: http://pages. Joint Venture For eBay Success Too! Whether you're succeeding in your online auction attempts, just getting by, or failing to make money; Joint Ventures Can, and almost certainly will, Multiply Your Income Without Spending A Single Penny!Joint Venture, or JV, is a big general term for setting up creative ways to cross promote or cross market with other people Just Like You.How do I know.
|
| home | site map |
| © 2006 |
